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  • Cozymaxxing” is a new self-care trend on TikTok focused on creating a comforting, stress-free environment.
  • The practice may provide several mental health benefits, such as reduced stress, improved emotional regulation, and better sleep quality.
  • As with many wellness trends, cozymaxxing is a self-care practice and not a substitute for mental health treatment.
  • Experts recommend “mental health check-ins” when practicing self-care.
  • To start cozymaxxing, create a comforting environment, limit digital distractions, and integrate rest with movement and social connection.

If slipping into your comfiest clothes, lighting a soothing candle, and curling up under a warm blanket is your ideal form of self-care, then you might find TikTok’s newest wellness trend, #cozymaxxing, perfectly delightful.

This cozy practice is quickly gaining traction among TikTok users as a way to combat stress.

Searching for “cozymaxxing” on TikTok reveals a plethora of calming scenes: individuals enveloped in soft blankets, lighting candles, watching cherished comfort shows, and listening to soothing music to relax.

The trend focuses on engaging in snug, comforting activities that foster relaxation and alleviate stress.

Ken Fierheller, a registered psychotherapist at One Life Counselling & Coaching, defines cozymaxxing as “deliberately designing your home and habits to focus on relaxation and comfort.”

The Rising Popularity of Cozymaxxing

Fierheller shared with Healthline that there are numerous reasons for the rising popularity of cozymaxxing, with burnout being a significant factor.

“Individuals are exhausted and seeking ways to carve out tranquil oases in their daily lives,” he noted.

“With so many stressors in today’s world, finding small moments to feel safe and cozy can significantly help with relaxation and de-stressing,” he added.

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Ritika Suk Birah, a consultant counseling psychologist and founder of Reflect with Dr Ritz, concurred, indicating that people are increasingly turning away from the glorification of busyness and hustle culture in favor of self-care and balance.

She also mentioned the lingering effects of the pandemic, which have led many to prioritize mental health and embrace self-care practices more deeply.

“The need for comfort has become even more pressing amidst financial uncertainties and political instability, driving people to seek solace in cozy, familiar settings,” Birah elaborated.

Mental Health Advantages of Cozymaxxing

Experts agree that cozymaxxing can be beneficial for your mental well-being.

“A predictable, cozy environment communicates safety to the brain, lowering cortisol levels and enhancing relaxation. This can decrease stress and anxiety,” said Birah.

She added that the practice might also foster better emotional regulation, giving individuals a chance to ponder and manage their feelings more effectively.

“Participating in comforting activities, such as journaling or enjoying a hot beverage, supports the parasympathetic nervous system,” she continued.

This aspect of the nervous system manages the body’s restorative functions, counteracting the stress response system.

Moreover, cozymaxxing can enhance sleep quality, which is crucial for maintaining emotional equilibrium, Fierheller explained.

Intentional Self-Care Practices

Engaging in self-care by wrapping up in a blanket or enjoying a warm tea after a stressful day is generally beneficial.

However, Birah warns that without proper mindfulness, cozymaxxing could potentially lead to avoidance behaviors.

“I emphasize the importance of intention and balance in any activity, as there’s a concern about overindulgence in self-care,” she stated.

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She suggests conducting regular mental health self-checks by asking:

  • “Am I isolating myself from others?”
  • “Am I neglecting my responsibilities?”
  • “Have I been physically active today?”

“Too much coziness without activity can lead to physical health issues or a general sense of lethargy, while using comfort as an escape could result in procrastination or an inability to confront stressors,” she explained.

Setting time limits on cozy activities can help prevent excessive isolation or escapism.

Should you find it challenging to manage feelings of stress or anxiety on your own, consider seeking help from a mental health professional,” she advised.

Starting Your Cozymaxxing Journey

If you’re looking to manage stress through cozymaxxing, beginning is straightforward.

Birah suggests starting by enhancing your surroundings. “Incorporate elements like soft lighting, cozy blankets, warm hues, and calming scents such as lavender or vanilla to create a serene atmosphere.”

Then, establish a comforting routine. “Develop a nightly ritual, whether it’s preparing a warm beverage, reading, or doing some light stretching, to signal that it’s time to unwind,” she said.

Fierheller encourages setting aside time for a relaxing bath accompanied by soft music and a candle.

Both experts recommend reducing screen time to further enhance the relaxing effects of your cozymaxxing practice.

“Smartphones and other devices are major sources of stress, particularly if you’re checking work-related emails after hours or feeling pressured to respond immediately,” Fierheller noted.

“Designating periods without digital devices can significantly bolster the peaceful environment you’re aiming to create,” he added.

Birah also highlights the importance of incorporating gentle physical activity into your routine. “Consider engaging in light, cozy-friendly exercises such as yoga, stretching, or brief walks in comfortable attire,” she suggested.

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And remember, cozymaxxing doesn’t have to be a solo activity. While alone time can be beneficial when you’re feeling stressed, occasionally, social interactions can also be rejuvenating.

“Encourage friends or family to join in your cozy activities, whether it’s movie night, sharing a pot of tea, or enjoying a leisurely weekend brunch,” Birah concluded.

Final Thoughts

Cozymaxxing offers a simple and effective method to support mental health, but it should primarily serve as a means for restoration rather than avoidance.

By balancing comfort with physical activity, social interaction, and purposeful engagement, cozymaxxing can become a sustainable and healthy self-care approach that supports both physical and emotional well-being.