Marks & Spencer has added a new premium non-alcoholic spirit to its Foodhalls, pitching it at shoppers who want the ritual of a cocktail without the alcohol. Priced at £32, Cygnet Infinity arrives as a botanical option crafted to be enjoyed on its own, promising complexity and ceremony for those practicing “mindful indulgence”.
What Cygnet Infinity aims to offer non-drinkers and sober-curious buyers
Cygnet Infinity is presented not as a straight substitute for gin, but as an original alcohol-free spirit with its own identity. The brand leans into botanical depth and sensory detail so the drink can be savoured without comparison.
- Positioning: Marketed as a premium, stand-alone option for evening serves.
- Audience: Designed for non-drinkers, those cutting back, and anyone seeking a refined NA alternative.
- Price point: Available across M&S Foodhalls for £32 per bottle.
Signature ingredients that shape its flavour and colour
The spirit combines familiar and unusual botanicals. Some elements are chosen for texture and aroma, others for a multi-layered taste profile that evolves as you sip.
Key botanicals and their roles
- Manuka Honey — adds warmth and rounded sweetness.
- Lion’s Mane — an unconventional mushroom extract contributing mouthfeel.
- Siberian Ginseng — earthy, grounding notes.
- Schisandra — prized for its complex, five-flavour character.
- Rosehip, Hibiscus, Chrysanthemum and Capsicum — layered floral, tart and peppery accents.
The production process staggers additions so each botanical appears at the ideal moment. This technique delivers the spirit’s distinctive deep pink hue and layered taste.
How creators describe the project and its ambitions
The launch is backed by the brand’s creative team, including classical singer Katherine Jenkins OBE as a co-founder. Leadership describes Infinity as a step toward redefining luxury in the non-alcoholic category.
Company figures emphasise that the range was developed by a compact team focused on high standards and innovation. They say the product reflects a commitment to craft rather than scale.
Tasting notes and recommended serve for best results
Expect a multi-faceted sip with floral and sweet highlights, a subtle spicy finish, and a full mouthfeel despite zero alcohol.
- Suggested serve: 60ml over ice with a splash of premium soda.
- Garnish: grapefruit wedge and a sprig of rosemary to lift citrus and herb notes.
- Calories: the serve is light — marketed as coming in at under 20 calories.
Retail context and complementary M&S trends
Cygnet Infinity joins a wave of premium alcohol-free releases at supermarkets. M&S is also reporting strong interest in affordable sparkling wines.
- Availability: stocked in M&S Foodhalls nationwide.
- Related trend: shoppers are increasingly choosing Crémant over Champagne, boosting sales of French sparkling wines at M&S.
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