Asda has quietly added a new affordable sparkle to its Christmas lineup, aiming to give festive gatherings a lighter, party-friendly red fizz. The supermarket is pitching the bottle as an accessible treat for seasonal get-togethers, and shoppers are already taking notice.
Asda’s new sparkling red: what it is and why it matters
The supermarket has introduced Riunite Sparkling Red, a chilled red bubbly imported from Italy. Designed to be an easygoing alternative to heavier reds, it is being marketed for casual holiday moments and group celebrations.
- Brand: Riunite Sparkling Red
- Origin: Emilia-Romagna, Italy
- Positioning: Festive, approachable fizz for parties and ‘Friendsmas’ style gatherings
Taste profile and alcohol strength
This sparkling red leans toward a fresher style than typical still reds. It is meant to be sippable on its own or paired with lighter snacks.
- Light-bodied and refreshing
- Bright fruit notes rather than heavy tannins
- Alcohol by volume: 9.5%
Price, deals and availability
Asda has priced the bottle to appeal to budget-conscious buyers. The retailer is also running a short promotion that can lower the per-bottle cost even further.
- RRP: £6.52 per bottle
- Included in Asda’s Buy 6, save 25% promotion
- Buy six and the total falls to under £30 for the pack
- Promotion runs until December 18
Asda describes the wine as offering a taste of luxury without the usual price tag.
How shoppers might use this fizz
The wine is targeted at people who want festive sparkle without heavy alcohol or high cost. It suits short celebrations and early-evening toasts.
- Pre-dinner aperitif
- Casual drinks with friends
- Pairs with light canapés and cheesy boards
More from Asda this season: chilled whipped-cream mince pies
Alongside the new fizz, Asda has rolled out a decadent chilled mince pie dessert. The chain says the product taps into a maximalist festive trend that blends comfort with a premium finish.
- Product: Whipped Cream Mince Pies
- Price: £3.12 for a pack of two
- Golden puff pastry shells filled with rich mincemeat
- Fruit mix includes sultanas, currants, glacé cherries and cranberries
- Topped with aerated British cream and a dusting described as ‘sweet snow’
Rather than a quick snack, Asda presents these as a plated dessert for after-dinner moments. The retailer also says it’s the first UK supermarket to launch chilled mince pie desserts in this format.
Who should consider buying these festive launches
If you want seasonal treats that feel special without a big spend, these items are aimed squarely at you. The sparkling red offers low ABV and easy mixing, while the mince pies provide a showstopping dessert option.
- Entertainers on a budget
- Hosts wanting ready-made desserts
- Anyone seeking lower-alcohol festive drink options
Similar Posts:
- Asda launches first-ever 132-main meal deal: something for everyone
- Asda store gets dramatic makeover: shoppers are set to love the new look
- Asda’s Urgent Alert: Multiple Food Batches Unsafe – Consumer Risk Warning!
- Discover This Summer’s Trending Cocktail: Move Over Mojito and Spritz!
- Morrisons shoppers get extra Christmas bonus: how much could you save?
Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.