Bella Hadid turned heads at the Museum of Modern Art for the premiere of FX’s new series The Beauty, arriving in a dramatic red Schiaparelli gown and stepping into a role that flips the fashion world on its head. Between couture on the carpet and a chilling trailer turn, Hadid’s latest move bridges runway glamour and on-screen menace.
Quick facts fans need to know
- Event: Premiere of The Beauty at MoMA, Jan. 14.
- Designer: Schiaparelli haute couture, Fall/Winter 2025-2026.
- Role: Hadid plays a supermodel affected by the drug called “the beauty shot.”
- Series debut: FX and Hulu on Disney+, Jan. 21.
On the carpet: Schiaparelli red and old-Hollywood drama
Bella arrived in a floor-sweeping, bias-cut gown in a striking red hue. The dress paired satin and silk with a halter neckline and a trompe l’oeil bodice that played with light.
Her shoes were barely visible beneath the hem, and the whole effect recalled classic glamour with a modern, architectural edge. Photographers lingered on the train and the dress’s sculpted details.
Inside the show: a tech titan and a controversial cure
The Beauty, co-created by Ryan Murphy, centers on a powerful tech tycoon who markets a transformative drug. The series explores what happens when a beauty formula becomes a product with enormous reach.
Principal players
- Ashton Kutcher plays the billionaire whose empire depends on the drug.
- Bella Hadid appears as a supermodel whose treatment takes a dark turn.
- The cast also includes Isabella Rossellini, Anthony Ramos, Evan Peters and Rebecca Hall.
- Several celebrities make brief appearances, including Ben Platt and Meghan Trainor.
The official logline frames the series as a thriller about power, image, and the moral costs of engineered beauty.
Trailer highlights: the beauty shot goes wrong
The trailer introduced viewers to “the beauty shot,” a drug marketed to make users effortlessly attractive. For Hadid’s character, the effects are catastrophic.
In a jolting trailer moment, she confronts her reflection and erupts into violence. The scene underlines the series’ darker themes about identity and control.
Costuming in the trailer is deliberate: Hadid is seen in a rust-red leather look with a cropped jacket and exaggerated shoulders. The outfit paired with ultra-high-waisted pants creates an intense silhouette, visually echoing the drama on screen.
Fashion continuity: echoes of past red moments
Bella’s premiere color palette recalls a recent runway outing. Last October at the Victoria’s Secret show, she sported vivid-red lingerie, a flowing satin robe, and sheer tights that emphasized theatricality.
Another memorable look was a silver set with long tassels and the iconic Angel wings. She later shared that the wings were exceptionally heavy, a reminder of the physical demands behind the spectacle.
Public response and personal health context
After the Victoria’s Secret performance, some viewers questioned her energy on stage. Hadid answered critics directly, saying she hadn’t felt fully herself that day.
Her limited energy follows a hospitalization last September tied to chronic neurological Lyme disease. The diagnosis, made when she was younger, has shaped recent conversations about her stamina and public appearances.
Family members have described the disease as an often invisible disability, one that complicates daily life and professional obligations.
Where and when to watch
- Premiere date: Jan. 21.
- Platforms: FX and Hulu on Disney+.
- Expect: A blend of thriller elements, celebrity cameos, and sharp commentary on beauty culture.
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