Asda has pulled a batch of its Exceptional by Asda Beer Battered Cod Fishcakes from sale after tests suggested the packs could contain small pieces of plastic or metal. Customers who bought the product are being asked to check their use-by date and avoid eating the fishcakes if they match the affected dates.
Which packs are affected and what to check
The recall applies to the 290g packs of Exceptional by Asda Beer Battered Cod Fishcakes. Only items with use-by dates from 1 May to 5 May 2026 are included in the warning.
- If your pack shows a different use-by date, it is not part of this recall.
- Examine the label on the underside of the pack to confirm the date.
- Do not taste or cut into the product to inspect the contents.
Why Asda has issued the ‘do not eat’ warning
Food safety checks indicate a risk that plastic or metal fragments may be present in affected fishcakes. These contaminants can cause injury if swallowed.
Customers are advised not to eat the product under any circumstances.
How to return the product and claim a refund
If you have one of the recalled fishcakes at home, Asda says you can return it to any store for a full refund.
- You do not need to keep or show a receipt to receive a refund.
- Point-of-sale notices will be displayed in Asda stores to help customers identify the recall.
- For more help, contact Asda Customer Relations on 0330 053 0111.
Official response from the supermarket and regulators
Asda has apologised to shoppers for the inconvenience and confirmed only products with the specified use-by dates are impacted. The supermarket issued a statement explaining the recall was due to possible foreign contamination.
The Food Standards Agency is monitoring the alert and advising consumers to follow the return guidance issued by the retailer.
What shoppers should do right now
- Locate any Exceptional by Asda Beer Battered Cod Fishcakes in your home.
- Check the use-by date. If it falls between 1 May and 5 May 2026, do not eat the product.
- Return the product to any Asda store for a full refund without a receipt.
- Contact Asda Customer Relations on 0330 053 0111 if you need extra information.
Broader safety concerns hitting multiple retailers
This recall arrives amid increased scrutiny of product safety at high street chains. Earlier in 2026, more than 30 toy products were withdrawn after tests found asbestos in some items.
Retailers involved in earlier toy recalls
- Tesco
- Primark
- Aldi
- M&S
- Argos
- Matalan
- Smyths Toys
- The Entertainer
The Office for Product Safety and Standards lists the contaminated toys, which included sand art sets and stretchy rubber toys. Product safety officials and ministers have described the discoveries as deeply concerning.
Where to find official updates and further information
Point-of-sale notices are being shown in Asda stores, and the supermarket’s customer services team can provide guidance. The Food Standards Agency and the Office for Product Safety and Standards will publish any additional safety information if needed.
Do not consume any fishcakes with the affected use-by dates. Return them immediately for a refund or contact Asda for advice.
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Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.