Knead to Cook presenters staged a blind Easter egg tasting to see whether supermarket favourites can beat luxury chocolatiers. Five eggs were sampled anonymously, and the results raised fresh questions about taste, texture and whether higher price equals better chocolate.
How the blind taste test worked and what was compared
The panel tasted five eggs with packaging hidden. They judged only flavour, texture and overall enjoyment.
- All eggs were served unlabelled to avoid bias.
- Prices ranged from the mid-single digits to nearly £35.
- Judges recorded impressions independently before revealing brands.
Winner revealed: a premium egg takes top spot
Hotel Chocolat’s Extra-Thick Easter Egg emerged as the clear favourite.
Why it stood out
- Consistency and depth of flavour impressed the judges.
- Presenter Charlie Peters described the taste as refined and memorable.
- The egg carried a premium price of £34.95, which the panel felt was reflected in quality.
Strong contenders from the supermarkets
Not all supermarket offerings performed poorly. Several scored well on creativity and value.
- Marks & Spencer featured two crowd-pleasing entries. One was a loaded half-egg inspired by a viral chocolate bar, priced around £12, that drew comparisons to a Snickers-style flavour profile.
- Another M&S creation, a custard-cream-inspired shell with biscuit pieces and a white-chocolate centre, placed highly on the judges’ list thanks to its creamy texture.
- Asda’s Caramel, Pretzel and Honeycomb egg divided opinion. Some tasters praised the crunchy elements; others felt caramel notes dominated.
- Waitrose’s Loaded Caramel Egg, at about £8.50, made less impression overall.
Judges’ tasting notes and standout moments
- Sophia compared one supermarket entry favourably to a well-known chocolate bar, noting familiar flavour comfort.
- Dawn praised a biscuit-studded egg for its crunch and dessert-like creaminess.
- Opinion split most around textured fillings; some panellists loved contrasts, others preferred pure chocolate.
Price versus pleasure: what shoppers should consider
The tasting suggests price can signal quality, but it’s not the only factor. Most eggs sampled cost about £11, while the top pick cost significantly more.
- Budget buys can deliver fun textures and bold flavour combos.
- Luxury options tended to offer richer cocoa and more polished mouthfeel.
- Look for balance between filling, shell thickness and chocolate quality when choosing.
Shopping tips for Easter egg hunters
- Decide if you want novelty fillings or classic chocolate taste.
- Check ingredient lists if you prefer denser cocoa and fewer inclusions.
- Consider buying a mix: one premium for adults and a supermarket option for variety.
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Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.