Just ahead of the May Bank Holiday, Asda has launched a bold Summer Grill range aimed at backyard gatherings and last-minute barbecues. The collection mixes affordable family packs, a few standout limited-edition items and a line of garden grills and tools — all designed to make summer cookouts easier and more exciting.
Asda’s Summer Grill: timing, offers and shopper buzz
The range arrives in stores just in time for warmer weekends. Asda is promoting a 3-for-£12 mix-and-match deal on family-sized packs to help hosts feed a crowd without breaking the bank. Social posts show shoppers spotting new items already and sharing their excitement.
- Promo highlight: 3-for-£12 on family packs.
- New items target bold, globally inspired flavours.
- Limited-edition kits add a playful DIY element to BBQs.
Standout grill foods to try this season
The new menu leans into variety. Expect everything from American-style pork steaks to Asian-influenced kebabs and novelty burger kits.
- 12 BBQ Beef Koftas — £6.72
- 4 Miso & Honey Pork Kebabs — £4.42
- 4 Carolina BBQ-Style Pork Shoulder Steaks — £4.74
- Limited Edition Loaded Waffle Beef Burger Kit — £6.97
- 8 Summer Grill Big Smash Burgers — now £4.98 (was £5.98)
- 8 Quarter Pounder Beef Burgers — now £4 (was £7.47)
- 4 Buffalo Chicken Smash Burgers — £2.61
Seafood options and BBQ extras
Asda’s line-up covers more than red meat. Seafood choices and bargain extras are included to widen the appeal.
- 2 Yellowfin Tuna Steaks — £6
- 4 Red Thai Salmon Smash Burgers — £4.40
- Donut-Battered King Prawns — £3.20
- BBQ extras currently in a 2-for-£5 deal
The Exceptional range: premium cuts and creative flavours
For shoppers after higher-end options, Asda’s Exceptional range showcases premium kebabs and flavour-forward burgers. These items are pitched as showstoppers for special gatherings.
- Yorkshire Bred Pork Souvlaki King Kebab — £6.68
- Rump Steak King Kebab — £9.97
- Middle Eastern Inspired Lamb Kebabs with Spiced Mango Dressing — £7.97
- Exceptional 2 Buttered Miso Beef Steak Burgers — £4.46
DIY kits and novelty items to lift your BBQ game
One of the season’s talking points is the Limited Edition Loaded Waffle Beef Burger Kit. Its DIY format taps into social trends and family-friendly cooking activities.
Why it stands out: Novel presentation, easy to prepare and shareable on socials.
Garden gear and grilling equipment available now
To help customers complete their outdoor set-up, Asda’s garden and home range includes grills and toolkits at multiple price points. Options suit first-time hosts and seasoned grillers alike.
- George Home Black 43cm Kettle BBQ — £25
- George Home 4 Piece BBQ Tool Set — £15
- Uniflame 75cm Charcoal Grill BBQ — £46
- Uniflame Classic 60cm American Charcoal Grill — £98
- UniFlame Classic Big American Gas/Charcoal 3B Grill — £198
- Uniflame Big American Pellet Grill — £249
How to mix and match for easy party planning
Use the 3-for-£12 deal to combine burgers, kebabs and seafood. Choose one premium piece from the Exceptional range for a focal course. Add a novelty kit for a playful starter or dessert-inspired burger twist.
- Pick two family packs and one novelty item for variety.
- Add a seafood or veggie option to suit all guests.
- Complete the set with a simple tool kit and a mid-range grill.
Shopper responses and what to expect in stores
Early sightings of the new range have prompted positive reactions online. Users note affordability, variety and the appeal of limited runs. Expect displays to appear in fresh food aisles and seasonal sections.
Tip: Limited-edition items can sell fast, so check early if you want the novelty kits.
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