This October, McDonald’s is turning Happy Meals into a seasonal celebration with a limited Care Bears collaboration. Families in the UK can expect themed toys, an exclusive storybook, and special in-restaurant events aimed at making half-term outings more festive for kids.
What the Halloween Happy Meal promotion includes
McDonald’s has launched a short-run Halloween campaign built around Care Bears. The promotion pairs collectible plush toys with a bespoke children’s book.
- Nine collectible plush toys — each Care Bear gets a Halloween-inspired look.
- One exclusive storybook — written for the promotion and not available elsewhere.
- Activity sheets and themed restaurant decorations at participating locations.
Details on the Care Bears toys and the exclusive book
The soft toys reimagine familiar Care Bears with seasonal costumes and spooky accents. Each plush is sized for Happy Meal enjoyment and designed to encourage imaginative play.
The companion book contains original illustrations and short stories that extend the Care Bears’ adventures. It was produced specifically for McDonald’s, offering content fans won’t find in other retail releases.
Where and when children can meet the characters
Selected McDonald’s outlets will host in-person character visits during the October half-term. These appearances transform a quick meal into a themed experience for young guests.
- Character meet-and-greets at participating restaurants.
- Themed activity pages for children to complete on site or take home.
- Decor and graphics that create an immersive Care-A-Lot atmosphere.
How to collect the toys and book
The promotion is available for a limited time across McDonald’s restaurants in the UK. Availability may vary by location, so fans should check with local outlets for stock and event schedules.
- Order a Happy Meal while the promotion runs to receive one of the toys.
- Ask staff about participating restaurants for character appearances or themed activities.
- Visit earlier in the promotion to increase chances of finding all nine toys.
Related McDonald’s seasonal menu items and offers
These Halloween Happy Meals arrive shortly after McDonald’s rolled out a refreshed seasonal menu. The wider offering includes returning favourites and limited-time desserts and drinks available alongside the Care Bears promotion.
- Seasonal sweets and specialty beverages.
- New or returning sandwich variations and side options.
- Promotional pairing ideas to make a family visit feel like a mini celebration.
Why this matters for families and collectors
This campaign blends nostalgia with seasonal excitement, appealing to adults who remember Care Bears and to kids discovering them now. Limited runs and exclusive content make the toys and book attractive to collectors as well as casual diners.
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