Jaguar Land Rover Postpones Electric Range Rover Release to 2024
Jaguar Land Rover initially announced that a new electric Range Rover would be added to its lineup in 2024.
Jaguar Land Rover Postpones Introduction of New Electric Models Following Job Reductions in the UK
Just one day after revealing plans to eliminate 500 jobs, Jaguar Land Rover has declared a delay in the launch of their new electric Range Rover. Customers who pre-ordered the Range Rover Electric were informed that the delivery of these new vehicles has been postponed until the following year.
Originally, Jaguar Land Rover had scheduled the start of deliveries for the Range Rover Electric towards the end of 2025. However, sources familiar with the matter told The Guardian that the launch of Jaguar’s eagerly awaited electric vehicles might face further delays.
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The debut of Jaguar’s first Type 00 electric vehicle has now been pushed to August 2026, with the vehicle expected to be priced over £100,000. The launch of the second electric model from Jaguar may be delayed until late 2027, while the production of the Range Rover Velar is anticipated to commence in April 2026, though this could be subject to change.
According to reports, these delays could be due to the additional time required for extensive testing. A spokesperson for Jaguar Land Rover commented, “By 2030, JLR intends to offer electric versions across all its luxury brands. Our vehicle architectures and plans are flexible, allowing us to adjust based on varying market demands and customer needs.”
Moreover, the spokesperson added, “We are committed to maintaining the highest standards of design, capability, and quality, and will launch our new models when it is most suitable for our clients, our business, and specific markets.”
This announcement came shortly after Jaguar Land Rover disclosed that it would be reducing its workforce through a voluntary redundancy scheme, primarily affecting managerial roles. This reduction will not exceed 1.5% of its workforce in the UK.
“With this limited UK VR program for managers, JLR is aligning its leadership workforce with the current and future needs of the business. We are grateful to the Government for rapidly finalizing the new UK-US trade deal, which instills confidence in us to invest £3.5 billion annually to fulfill our strategy,” the company stated.
Last year, Jaguar Land Rover stirred controversy with its rebranding of the iconic Jaguar brand, introducing a bold new brand identity and colorful advertising campaign. Initially, the advertisements featured models in vibrant and unconventional outfits, the removal of the iconic “growler” badge, and a new “J” emblem, although these were not included on new vehicles.
At Miami Art Week, two new electric concept vehicles were unveiled, the Miami Pink and London Blue Type 00. These EVs are expected to offer a range of approximately 480 miles and support rapid charging.
The rebranding was labeled “woke” by critics, including Reform UK leader Nigel Farage, who warned that Jaguar could face bankruptcy due to the controversial move.
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