Chery UK has quietly become one of the fastest-rising car names on British roads. In a matter of months the Chinese automaker has not only posted strong sales but also sealed a high-profile charity partnership that raises its profile across the country.
Chery teams up with Soccer Aid for UNICEF — a strategic, charitable play
Chery has been announced as both the Official Car Partner and the Official Broadcast Partner for Soccer Aid for UNICEF 2026. The match will mark Soccer Aid’s 20th anniversary at London Stadium in late May.
The deal links Chery with a televised fundraising event that combines celebrities and sporting legends. Organisers say the partnership fits Chery’s public-facing message and community focus.
What the partnership includes
- Title roles across transport and broadcast services for the event.
- Brand visibility at match-day promotions and media coverage.
- Joint communications highlighting social responsibility and fundraising.
Chery’s existing UNICEF work and funding commitments
The relationship with UNICEF is already established. Since 2023, Chery International has supported global education efforts with nearly £9 million in contributions.
That background made Chery an attractive partner for Soccer Aid, which channels celebrity reach into charitable donations for children worldwide.
Soccer Aid’s fundraising record and star power
Soccer Aid has become one of the UK’s most effective charity fixtures. Over two decades the event has raised more than £121 million.
Last year’s edition generated around £15 million alone. The 2026 match will feature an array of well-known names.
- Musicians and presenters: Robbie Williams, Olly Murs, Tom Grennan
- Sports icons: Wayne Rooney, Usain Bolt
- Other celebrities: Joe Marler, plus special guests and former pros
Rapid sales growth: Chery’s UK market entry and early figures
Although the brand only launched in the UK in September 2025, early registration numbers point to fast adoption.
- January registrations: 2,127 vehicles
- February registrations: 1,406 vehicles
- Current market share: around 1.51%
That share places Chery ahead of several established manufacturers, including some European and Japanese names, in new-car sales for the period.
Models driving the momentum
Chery has focused on SUVs and hybrid variants, led by its flagship offering.
- Tiggo 9 Super Hybrid — starting at about £43,105.
- Standard coverage: a notable seven-year / 100,000-mile warranty.
Retail footprint, brand ambassadors and after-sales plans
Chery’s UK rollout relies on a growing retail network. The brand now counts 58 retailers nationwide.
Public faces such as Peter Crouch and Abbey Clancy have been enlisted as ambassadors to boost awareness.
Leadership’s priorities for growth
Company executives say the focus is long-term. Key aims include:
- Expanding model choices across price brackets.
- Growing retailer capacity and customer service quality.
- Building stronger brand recognition and after-sales support.
Chery representatives stress the importance of reputation and consistent service as foundations for sustained UK success.
Industry reaction and positioning against rivals
Analysts note Chery’s early progress is notable given the competitive UK market. By securing charitable partnerships and celebrity exposure, Chery gains visibility beyond showroom floors.
Market commentators say that combining competitive warranty terms, hybrid options, and a wide retail network gives the brand an edge when courting family buyers.
Similar Posts:
- Chinese automaker eyes UK launch this year after sister brands smash sales records
- Chinese Electric Vehicles Invade UK: Exciting New Car Brands Launching Soon!
- Chinese car brands set to hit 20% of new car sales: BYD, Jaecoo and Omoda surge
- Vauxhall demands Britishness back on podium after major announcement
- Chinese car sales surge: BYD and Jaecoo chase even bigger wins
Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.