Tesco is piloting a new way to shop for clothes that removes the awkwardness of crowded changing rooms. Shoppers at one store can now preview hundreds of F&F garments on a digital screen, choosing a model and size to see how items might look before they pay.
Tesco’s Sandhurst Extra trial: virtual try-on technology explained
The supermarket has installed a virtual fitting screen at its Sandhurst Extra branch. The experiment covers around 1,500 F&F clothing pieces. Customers can test the feature while browsing the fashion section.
This is the first time Tesco has trialled this kind of in-store try-on tech. If the pilot proves popular, the system could be introduced to other UK stores.
What shoppers can do on the screen
The system offers a few simple options so shoppers can imagine an outfit without changing clothes.
- Snap a live photo with the screen’s camera.
- Upload an existing photo from a phone.
- Select a digital model that approximates body shape.
- Preview garments in different sizes and styles.
Both womenswear and menswear are included in the trial, allowing customers to judge fit and look before making a purchase.
Part of a wider F&F revamp in store
The virtual fitting screen is one element of a broader refresh of Tesco’s F&F fashion offering. Sandhurst Extra has been redesigned to make fashion shopping simpler and more confident.
- New changing rooms have been installed to improve privacy and comfort.
- A dedicated F&F service hub now handles checkout and returns more efficiently.
- Signage and lighting have been upgraded to better showcase clothing ranges.
- Display layouts were rethought to make browsing easier.
Tesco says these changes aim to help shoppers discover new looks and buy with more certainty.
Online F&F: more styles, sizes and improved search
Tesco has also expanded its digital fashion offer since launching F&F online. The retailer added hundreds of new items and introduced online-only pieces.
- More size options to suit different body types.
- Better search tools and filters to find items fast.
- Curated styling ideas to inspire shoppers.
These enhancements complement the in-store upgrades, making it easier to move between web browsing and physical shopping.
Other store improvements around the Sandhurst Extra makeover
Beyond fashion, the Sandhurst Extra refresh touches multiple departments to boost convenience and choice.
- Expanded Food To Go area with more Meal Deal choices.
- Enlarged Fresh Market zone for fruit and veg in a more visible spot.
- Refreshed bakery with a customer bread slicer.
- Broader ranges across homeware, flowers, plants, beers, wines and spirits.
- Stronger selections in Pets, Free From, Health, Beauty & Wellness.
- A Holland & Barrett shop-in-shop for supplements and health items.
- New energy-efficient fridges and freezers throughout the store.
- Refurbished lifts and escalators to improve access.
- New wayfinding signs to help customers find sections quickly.
Why Tesco is betting on in-store tech and refreshed ranges
Retailers are under pressure to make trips to bricks-and-mortar stores worth the time. Tesco’s approach pairs technology with physical improvements to reduce friction.
Virtual fitting screens promise faster decisions and fewer returns. Clearer displays and more product choice are designed to increase shopper confidence.
If the Sandhurst Extra test succeeds, Tesco may roll the technology out more widely across its UK estate.
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Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.