S’mores cupcakes: the easy recipe for perfectly gooey toasted marshmallow treats

05/28/2026

Reading time: about 2 minutes

Perfect S’mores Cupcakes

Kids or grown-ups, a crowd-pleasing dessert is never wasted. These S’mores cupcakes turn a classic campfire treat into a party-ready cupcake. Think crisp graham cracker bases, moist Hershey-style chocolate cake, a cloud-like marshmallow center and a silky milk chocolate finish.

Key recipe facts and yield

  • Prep time: about 75 minutes
  • Bake time: roughly 25 minutes
  • Total time: near 100 minutes
  • Makes: 16 cupcakes
  • Category: Dessert — American-style

Full ingredient list for Hershey’s inspired S’mores cupcakes

Graham cracker crust

  • 1 1/3 cups graham cracker crumbs
  • 5 tablespoons granulated sugar
  • 5 tablespoons unsalted butter, melted

Chocolate cupcake batter

  • 1 cup granulated sugar
  • 3/4 cup plus 2 tablespoons all-purpose flour
  • 6 tablespoons Hershey’s cocoa powder
  • 3/4 teaspoon baking powder
  • 3/4 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1/2 cup milk, room temperature
  • 1/2 cup vegetable oil
  • 1 large egg, lightly beaten
  • 1 teaspoon vanilla extract
  • 1/2 cup boiling water

Marshmallow filling (fluffy)

  • 2 egg whites
  • 1/2 cup granulated sugar
  • 1/4 teaspoon cream of tartar
  • 1 teaspoon vanilla extract

Milk chocolate ganache

  • 1 cup heavy cream (cold)
  • 10 oz milk chocolate, finely chopped
  • 1/2 tablespoon vegetable oil

Step-by-step baking directions

Prepare pans and bake the crust

  1. Preheat oven to 325°F and line two 12-cup pans with 16 liners.
  2. Mix graham crumbs, sugar and melted butter until evenly moistened.
  3. Divide crumb mix among liners, pressing roughly 1 to 1 1/2 tablespoons into each bottom.
  4. Bake the crusts 5–7 minutes until set. Let cool in the pan.

Make the chocolate cupcake batter

  1. Whisk together cocoa, sugar, flour, baking powder, baking soda and salt in a large bowl.
  2. Add oil, milk, egg and vanilla. Beat 2 minutes on medium with a hand mixer.
  3. Pour in boiling water and stir gently; batter will be thin.
  4. Fill liners with batter over the cooled crust, about three-quarters full.
  5. Bake 20–25 minutes, until a toothpick comes out clean. Cool in pan briefly.
  6. When cool enough to handle, use a small knife or corer to remove the center of each cupcake. Save the cut-out tops.

Whip the marshmallow filling

  1. Set a heatproof bowl over simmering water (bowl should not touch the water).
  2. Whisk egg whites, sugar and cream of tartar until the sugar dissolves and mixture feels warm.
  3. Remove from heat and beat with a mixer until stiff peaks form; add vanilla at the end.
  4. Fill a piping bag or small pastry bag and pipe the marshmallow into each hollowed cupcake.
  5. Replace the reserved cupcake tops over the filling.

Finish with milk chocolate ganache

  1. Warm chopped milk chocolate and oil in a small saucepan on low heat, stirring until smooth.
  2. Remove from heat, add the cold cream and stir until fully combined and glossy.
  3. Spoon or spread ganache over each cupcake. If it is too thin, chill briefly to thicken.
  4. Refrigerate the finished cupcakes until the ganache sets.

Practical tips, swaps and serving ideas

  • Storage: Keep cupcakes refrigerated. They hold best for 2–3 days.
  • Use a cupcake corer or small knife to create a neat cavity for the marshmallow.
  • For a toasted top, briefly brown the marshmallow with a kitchen torch.
  • Swap milk chocolate for dark chocolate if you prefer a deeper flavor.
  • To speed prep, prepare crusts and batter ahead; fill and ganache before serving.
  • These work well for after-party visits and crowd gatherings. Kids love the hidden filling.

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