Morrisons has launched a festive loyalty push that hands shoppers extra points and weekly surprises through December. The campaign aims to reward regular customers who use a More Card or the Morrisons app, offering a clear way to trim Christmas food and gift bills.
What’s included in Morrisons’ festive loyalty boost
The promotion gives More Card members a chance to earn bonus points when they meet set shopping targets over the pre-Christmas weeks.
- Bonus points up to £20 available to customers who hit the qualifying thresholds across multiple weeks.
- Standard scheme remains: shoppers still collect points on purchases, typically five points per item under the usual system.
- Weekly festive treats for active members, delivered throughout December.
- Points can be converted into vouchers and are redeemable in-store and online.
- Option to donate accumulated points to charity, including Marie Curie.
How shoppers qualify and claim rewards
Participation is open to anyone with a More Card or the Morrisons app. The process is straightforward and designed for habitual grocery buyers.
- Sign in to the More Card app or use your physical More Card at checkout.
- Shop regularly during the promotional weeks and ensure each purchase is recorded under your account.
- Meet the weekly or cumulative spending targets specified in the offer.
- Bonus points will be added to your More account when conditions are satisfied.
- Convert points into vouchers or choose the charity donation option.
Tip: Keep an eye on the app for weekly updates and surprise rewards, as these can boost your overall savings.
Real savings: what the points are worth
Morrisons allows customers to turn points into five-pound vouchers once they reach a certain balance.
- You can usually exchange 5,000 points for a £5 voucher.
- Bonus point awards during the promotion can speed up voucher eligibility.
- Weekly freebies and vouchers may cover items such as seasonal treats or reduce the cost of larger grocery hauls.
Practical example: A family shopping weekly who triggers the bonus across several visits could secure multiple £5 vouchers and enjoy lower overall Christmas spend.
What to expect from the weekly surprises
Each week in December will bring different perks to participating members. These are designed to add excitement and reward continued shopping.
- Extra loyalty points credited to accounts.
- Complimentary seasonal items or treats in-store.
- Money-off vouchers applicable to grocery purchases.
- Competitions with prizes such as fully paid Christmas shopping trips.
Why Morrisons is rolling out this festive offer
Retailers often use seasonal loyalty incentives to keep customers returning during peak trading weeks.
- Encourages weekly visits rather than one big shop.
- Builds customer habit and strengthens brand loyalty.
- Creates opportunities to showcase promotions and private-label products.
- Positions Morrisons competitively against rivals during the busiest shopping month.
Morrisons’ loyalty director has said the initiative is intended to help households manage costs at Christmas by rewarding normal shopping behaviour.
Tips to get the most from the scheme
- Use the More Card app to track point balances and special offers in real time.
- Plan weekly shops around the deal weeks to ensure you meet thresholds.
- Combine the loyalty promotion with in-store promotions for extra value.
- Redeem vouchers for higher-value items to amplify savings.
- Consider donating points if you prefer to support charity rather than redeem rewards.
How this promotion compares with other supermarket loyalty programmes
Supermarkets increasingly compete with seasonal rewards to retain shoppers. Tesco’s Clubcard and similar schemes at other chains offer points, vouchers, and partner deals.
- Many programmes convert loyalty credit into vouchers for groceries or partner discounts.
- Seasonal campaigns often include limited-time bonuses and prize draws.
- Customers benefit most by comparing terms and using the app features each chain provides.
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Naomi is a clean beauty expert passionate about science-driven skincare and natural remedies. She demystifies ingredients and shares routines that empower readers to glow — naturally.