Hailey Bieber stirred buzz on social media this week with a sultry photo set that doubles as a pitch for her Rhode Beauty line. The model and entrepreneur used intimate, bedroom-style images to spotlight a new under-eye product, while husband Justin Bieber chimed in with a playful reaction.
Snapshot: Hailey Bieber’s Rhode Beauty campaign on Instagram
On Tuesday, Oct. 7, Hailey shared a carousel of images to promote Rhode’s latest launch. The 28-year-old posed in a low-lit room and a closet-like setting.
- Many shots feature black bedding and a glossy pillow stamped with the brand name.
- She wears matching intimates and keeps makeup minimal to emphasize skin.
- Photos range from close-ups of dewy skin to more daring, revealing poses.
- The final image shows her removing under-eye patches, tying the visuals to the product.
The Instagram set blends lifestyle imagery and product placement to highlight both Hailey’s aesthetic and the new item from her beauty line.
What the new peptide eye prep claims to do
The product Hailey teased is billed as a peptide-based eye prep from Rhode Beauty. The brand says it targets several common concerns.
- Depuffs under-eye bags for a smoother look.
- Brightens dark circles to make eyes appear more awake.
- Helps reduce the appearance of fine lines around the eyes.
- Comes in patch form for targeted application.
The campaign images emphasize hydrated, glowing skin — a visual shorthand for the product’s promised benefits.
Styling, visuals and the mood of the shoot
The photo direction leaned into intimacy and simplicity. Lighting was soft and warm.
- Black accessories and apparel create a cohesive, moody palette.
- Close-ups highlight texture, tattoos and natural skin luminosity.
- A wardrobe rack and closet backdrop add a casual, behind-the-scenes vibe.
Across the carousel, Hailey alternates between relaxed, candid moments and more posed, suggestive frames. That contrast fuels the editorial feel of the post.
Justin Bieber’s reaction and their recent public moments
Justin Bieber, 31, reposted one of Hailey’s cheekier images to his Instagram Story. He paired the slide with a track titled “Shake Dat A– (Twerk Song)” by BossMan Dlow.
The couple have been visible together this fall. In late September, Justin shared photos of them being affectionate at a home near the Empire Polo Club in Indio, Calif.
- Several pool shots showed them kissing and laughing.
- Justin also posted a family image with their son, using a pizza emoji to cover the toddler’s face.
- They recently celebrated their seventh wedding anniversary.
How parenthood and milestones shaped their public image
Sources close to the pair say becoming parents altered the couple’s priorities. Their son, Jack Blues, is frequently described as central to family life.
- The pair have faced challenges but remain committed to each other.
- Insiders credit shared struggles with strengthening their bond.
- Both careers are thriving: Justin with music, Hailey with her beauty brand.
Friends and sources note that parenthood deepened their connection and focus.
Quick facts and highlights to remember
- Hailey Bieber is 28 and the founder of Rhode Beauty.
- The Instagram post promoting the new peptide eye prep went live Oct. 7.
- Justin Bieber publicly shared one of the images with a playful soundtrack.
- Earlier, the couple shared PDA-filled photos from Sept. 22 at Indio, Calif.
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Health advocate and wellness researcher, Dr. Monroe brings clarity to confusing health trends with science-backed advice. Her mission is to help readers live vibrantly, from the inside out.