Blake Lively celebrated a retail milestone for her beverage line in a vivid red outfit that put a pair of vintage Chanel pumps back in the spotlight. Her Instagram post combined fashion notes with business news, highlighting both the shoes and the arrival of Betty Booze in new stores.
Red-hot look: the outfit that stole the show
Standout pieces and designer credits
Lively paired a lacy Elie Saab broderie peplum top with matching palazzo trousers. The ensemble’s bright hue was matched by her glossy red heels.
- Shoes: Vintage Chanel patent-leather pumps with a strass buckle.
- Top and pants: Elie Saab broderie set.
- Jewelry: Vintage finds and contemporary pieces from specialty jewelers.
She praised her stylists and designers in the caption, calling out names and thanking collaborators for the polished look.
Why the post mattered: Betty Booze lands in ABC Fine Wine & Spirits
The Instagram message also served as a business update. Betty Booze, Lively’s canned cocktail range, is now available at ABC Fine Wine & Spirits.
- Retail rollout targets Florida and California locations.
- The arrival marks an expansion in distribution for the brand.
- Her post thanked the grocery and retail teams who helped with the launch.
She highlighted the team’s dedication and said seeing customers enjoy the drinks makes all the effort worthwhile.
From Southern summers to sparkling cans: the story behind the drinks
Lively has often described her Southern roots as the spark for the brand. Iced tea memories inspired flavors and the idea of a ready-to-drink cocktail.
Early product steps
- Betty Buzz began in 2021 with sparkling mixers.
- In 2023 the line expanded into Betty Booze canned cocktails.
- Initial canned flavors included Meyer Lemonade and Passion Fruit vodka iced teas.
Her aim was simple: capture real fruit flavor with high-quality spirits and avoid artificial fillers.
Vintage shoes and a long-kept secret
Alongside the business news, Lively made a playful fashion confession.
- She revealed those Chanel pumps have been in her closet for years.
- She said she’s kept them since 2009, calling herself a “hoarder” in jest.
- The shoes added a nostalgic, personal touch to the new-product celebration.
Teamwork, design and the visual identity of Betty Booze
Lively emphasized the collaborative nature of the brand’s development. Packaging, flavors and visuals were crafted with input from many contributors.
- Design choices reflect the brand’s bright, summery personality.
- Each flavor went through hands-on testing and creative input.
- She publicly thanked specific partners for jewelry and styling on the launch post.
Where Betty Booze sits in Lively’s business timeline
The brand’s evolution has been deliberate. What started as mixers now includes canned cocktails and a growing retail presence.
Her public remarks about flavor and authenticity underscore a continued focus on natural ingredients and convenience.
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