Jaguar Land Rover says it will rebuild after a crippling cyber incident forced factories to stop and left the company with a substantial loss. As the business works to restore momentum, executives are preparing to launch fresh electric and luxury models that they hope will reset the brand’s narrative.
Big financial setback and quarter-by-quarter snapshot
The latest accounts reveal a heavy blow to results. Revenue in the third quarter plunged year-on-year.
- Loss recorded: roughly £310m hit to the bottom line.
- Revenue drop: Q3 revenue fell by about 39%, to near £4.5bn.
- The slump reflects both the cyber disruption and softer volumes during the period.
How the cyberattack interrupted production and supply
A cyber incident at the end of August shut down key operations. The outage affected factory runs and parts flows.
Timeline and recovery
- Attack occurred late August and halted manufacturing for weeks.
- Assembly lines were gradually brought back and reached normal output by mid-November.
- The disruption sharply reduced vehicle volumes during the quarter.
Company leaders say the teams worked intensively to restore systems and get plants running again. They have set measures to manage ongoing global risks.
Transition to electric models and future product plans
Jaguar Land Rover is accelerating its move to electrified vehicles. That shift has influenced current sales and model planning.
- Legacy Jaguar lines are being phased out to make way for new electric models.
- Range Rover Electric is due as a headline launch.
- A refreshed new Jaguar is also scheduled to roll out in the coming year.
CEO P.B. Balaji has signalled that 2026 will bring major product milestones. Early previews of the new Jaguar prototype drew strong, favourable reactions.
Luxury showcases and motorsport highlights
The marque has continued to promote exclusivity and performance even amid disruption.
- At Design Miami, the company unveiled the Range Rover SV Black, promoted as an ultra-luxury, limited offering.
- On the rally stage, the Defender D7X-R performed strongly in the Dakar Rally Stock Class.
- Those wins help sharpen the brand story while new products are prepared.
UK sales numbers and market footprint
Domestic sales data show contrasting trends between Jaguar and Land Rover lines.
- Jaguar new sales were limited by the pause; about 1,725 units were sold in the UK last year.
- Land Rover recorded around 60,720 new registrations, roughly 3% of the UK market.
- In January 2026 the group sold 5,299 vehicles in the UK, a year-on-year rise of about 4.13%.
Executive view and outlook for recovery
Management has framed the disruption as a test they intend to overcome.
- Leaders praised staff efforts for restoring production quickly.
- They expect trading to improve into the fourth quarter as operations stabilise.
- Plans are in place to handle the “global challenges” that remain for the company.
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